This module models the UDL Principles of Representation and Action & Expression.

Writing for the Right Audience

Using multimodal projects in composition to enhance action and expression


Contributing Faculty

Jon Pope
Appalachian State University



After three and a half years of teaching Composition and Rhetoric to first- and second-year college students at Appalachian State University, Mr. Jon Pope identified a recurring challenge in his students’ work: he was the only audience member. Whether the assignment was a personal narrative or an essay in biology, Mr. Pope seemed to be the only target audience that his students considered. To address this challenge, he decided to implement multimodal experiences in the classroom that were not only engaging, but incorporated numerous types of writing for specific and diverse audiences.

One of his most popular experiences involves groups of students designing, writing, and shooting a 10-minute television pilot, complete with business plans, advertisements, executive pitches and presentations. Through the use of innovative multimodal classroom experiences, Mr. Pope provides multiple means of action and expression that increase students’ sensitivity to a wider audience in their writing.

Module Format

Each of the College STAR modules includes a concept map, giving readers an overview of the module content. (A concept map represents information or concepts in a graphical format .) The concept maps show the links between the instructional practice in the module, possible outcomes, and, in some cases, the principles of Universal Design for Learning, known as UDL.

Figure 1, the concept map shown below, illustrates the instructional practice in this module, which is

Clicking on the concept map, Figure 1, will enlarge the image.

Concept map presenting an overview of the module content as noted in preceding paragraphs.

Figure 1: Concept Map: Concept Map caption

Module Navigation

There are multiple ways to navigate College STAR modules. Clicking on the sidebar menu takes you directly to the main sections and subsections of the module.

Navigation features located at the top and bottom of each screen allow you to move through the module. Clicking on the “breadcrumb trail” at the top of the module screen takes you directly to previously viewed parts of the module, as shown below in Figure 2 in the example from the Charting Student Information module.

Figure 2: A "breadcrumb trail" is located below the title of each page. A "breadcrumb trail" is located below the title of each page.

The navigation arrows at the bottom of each screen take you to the previous or next components of the module. The menu link at the bottom of each screen takes you to the top of the screen where you may view the menu sidebar as shown in Figure 3 below.

Figure 3: Navigation links are also located at the bottom of each page of a module.

Additionally, some links within the text lead to other sections of the module. Please use your preferred method of navigation to proceed to the next section about Universal Design for Learning (UDL).